How the University Tripled Qualification Rate and Reduced Pre-Sales Headcount by 85%
With 3 million leads a year and a consultative admissions process, the University deployed Origa to guide, qualify, and follow every student all the way to enrolment.
Handled
Pre-Sales Headcount
Improvement
The Challenge
a Leading University is one of India's largest and most recognised private universities, offering hundreds of programmes across disciplines to students from every corner of the country. With that reach comes a volume of inbound interest that most institutions can only dream of, and a complexity of admissions that most institutions would struggle to manage.
the University was receiving close to 3 million leads every year. A student enquiring about a B.Tech programme has different questions, different anxieties, and a different decision-making journey than one considering an MBA, an agriculture degree, or a design course. Admissions counselling at the University wasn't a simple script, it demanded genuine knowledge, patience, and the ability to meet each student where they were.
The pre-sales team handling this was large, expensive, and stretched. Qualification rates hovered at 22%. Reminders and follow-ups were inconsistent. Students would drop off mid-process not because they lost interest, but because no one was guiding them through it.
A 3-million-lead pipeline with no scalable way to engage each one meaningfully.
A qualification rate of just 22%, meaning the majority of agent effort was spent on leads that wouldn't convert.
High pre-sales headcount costs with no clear path to efficiency.
Students falling off mid-admission due to inconsistent follow-up and guidance.
"Our counsellors are excellent, but no team, no matter how talented, can personally guide three million students through an admissions journey. We needed something that could hold that conversation at scale, without losing the warmth that the University is known for."
The Solution
the University deployed Origa's AI voice agents to take on the full weight of pre-sales admissions, not as a scripted bot, but as a genuinely consultative presence that could guide students through one of the most important decisions of their lives.
Origa's agents were trained with deep, extensive knowledge of the University's full course catalogue, entry requirements, career outcomes, campus life, fee structures, and scholarship options. The agent asked about interests, academic background, and career ambitions, responding with relevant, accurate guidance that helped each student understand where they fit within the University's offerings.
→ Faster, more confident decision makingAs each conversation unfolded, Origa assessed students against the University's qualification criteria, academic eligibility, programme fit, intent to enrol, geographic reach, and financial readiness. High-priority students were flagged and passed to human counsellors with a full conversation summary. Others were handled respectfully, offered alternatives, and logged for future outreach cycles.
→ Every human counsellor focused on genuinely ready leadsStudents who showed interest but hadn't yet completed their application received timely, contextual follow-ups. The agent maintained full context across the entire lifecycle, no student was treated as a cold contact mid-journey.
→ Students stopped falling through the cracksThe Impact
the University's admissions process was reimagined from the ground up, both in operational efficiency and in quality of outcomes for students moving through the funnel.
| Metric | Before Origa | After Origa | Change | |
|---|---|---|---|---|
| Qualification Rate | 22% | → | 64% | +42 pp (3× improvement) |
| Pre-Sales Headcount | Large team | → | –85% | Origa absorbs first-touch & mid-funnel |
| Lead Coverage | Inconsistent | → | 100% | All 3M leads receive quality outreach |
| Student Drop-offs | High | → | Reduced | Stage-aware follow-ups throughout journey |
| Counsellor Focus | Triage + conversion | → | Conversion only | Exclusive focus on pre-qualified students |
"Partnering with Origa has helped us see better efficiencies, and a structural shift in how we run admissions. Voice AI has made that possible."