Challenge
As one of India's largest private educational institutions, the University runs hundreds of programmes for students from every corner of the country.
That reach brings 3 million inbound leads a year: B.Tech aspirants, MBA candidates, agriculture applicants, design students, each arriving with different questions, different anxieties, and a different admissions journey to walk.
Pre-enrollment was the bottleneck. The team was large, expensive, and stretched. Qualification hovered at 22%, meaning most of every counsellor's day went into leads that would never convert. Follow-ups were inconsistent, and students were dropping off mid-journey not because they had lost interest, but because no one was guiding them through it. Adding headcount would have absorbed cost without solving the coverage problem.
Solution
The University partnered with Origa to run its full pre-sales admissions with an AI concierge.
The concierge deploys across voice, chat, and WhatsApp with one shared memory, holding every student conversation at scale, not as a scripted bot, but as a consultative presence that could genuinely help each applicant think through their choice.
As every conversation unfolded, Origa assessed each student against academic eligibility, programme fit, intent to enrol, geography, and financial readiness. High-priority students were flagged and passed to human counsellors with a full brief on the conversation. Others were handled respectfully, offered alternatives, and logged for future outreach.
Students who showed interest but had not yet applied received timely, contextual follow-ups. Full context carried across every touchpoint, so no student was ever treated as a cold contact mid-journey.
Results
Every one of the University's 3 million annual leads now gets a warm, informed first conversation. Qualification rate has moved from 22% to 64%, meaning counsellors now spend their time with genuinely ready students rather than triaging a full inbound pipeline.
The pre-sales function has been restructured around the concierge. Human counsellors have been reduced by 85%, and the counsellors who remain are focused exclusively on conversion, not triage. Students no longer fall through the cracks in the middle of the funnel because the concierge maintains context across every touchpoint of the admissions journey.
The University's admissions has been reimagined from the ground up.
It now runs at 3× the qualification rate with 85% less pre-sales headcount across all 3 million annual leads. A structural shift, not an incremental improvement.
“Partnering with Origa has helped us see better efficiencies, and a structural shift in how we run admissions. Voice AI has made that possible.”
